New Delhi [India], July 18 (ANI): Co-founder of EaseMyTripPrashant Pitti was honoured with the IDMA'Person of the Year 2025' honors announced on Friday.
Pitti's journey toward achievement has been defined by resilience and resolve. As a business owner, he has encountered many obstacles, including countless sleepless nights spent searching for answers to difficult issues.
His path serves as evidence that attaining success as an entrepreneur usually requires time, commitment, and effort. For Pitti, it took nearly double the time compared to most entrepreneurs to reach his objectives.
"IDMAPerson of the Year 2025. This honor holds a special place for me. My goal has always been to be a good person, not just a successful businessperson. This recognition is dedicated to all those long, difficult nights when I felt lost, uncertain, afraid, and worked hard without seeing results or facing failure. For most people, becoming an entrepreneur takes a decade, but it took me almost double that time. Also, keep an eye on this space, as there are many updates coming regarding the next steps to enhance traffic in Bangalore," he shared on X.
https://x.com/ppitti/status/1946159022417281131
Apart from his career achievements, Pitti has also been involved in an initiative aimed at enhancing traffic situations in Bengaluru. Displeased with the city's well-known traffic jams, Pitti committed ₹1 crore to create an AI-based traffic control system utilizing Google Maps information and satellite images.
In a comprehensive update on X, Pitti mentioned that he was trapped in traffic for more than two hours while only managing to cover 11 km late at night in Bengaluru. He noted that the most challenging part was being stuck at a bottleneck on the Outer Ring Road (ORR) for 100 minutes, with no traffic signal or police presence around.
Nevertheless, he made it evident that he isn't looking to just voice complaints regarding the problem. "But I don't want another 'Bengaluru Traffic Meme or Complaint'. I WANT TO SOLVE IT," he stated.
Pitti mentioned that his project will leverage data from Google Maps, particularly the recently introduced "Road Management Insight" feature that debuted in April 2025. This city-specific data, accessible in Big Query format, can be combined with satellite images to detect all traffic bottlenecks and their associated timings throughout Bengaluru.
This effort seeks to detect and address traffic bottlenecks, decreasing congestion and improving the ease of daily commutes for residents.
The initiative will make use of Google Maps' "Road Management Insight" tool to collect and examine traffic information across the city. By integrating this data with satellite images.
The artificial intelligence system will detect areas of traffic congestion, examine time-related trends, and provide suggestions.
Pitti mentioned that he is prepared to begin his work once the Bengaluru Traffic Police (BTP) and Bruhat Bengaluru Mahanagara Palike (BBMP) provide access to raw data feeds or APIs and assign a dedicated team to implement the findings.
He encouraged people to assist by saying, "TAG someone you know in the Bangalore Traffic Office, BBMP, or the Traffic Commissioner's office, so this reaches the correct inbox."
Pitti's effort goes beyond addressing Bengaluru's traffic issues, aiming to develop a model that can be applied in other Indian cities. His dedication to leveraging technology for beneficial transformation serves as a motivating example for business leaders and residents alike. (ANI)