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Showing posts with label lifestyle. Show all posts
Showing posts with label lifestyle. Show all posts

Gisele Bündchen Celebrates 45th Birthday with Rare Baby Photos: 'Spent It in Nature'

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Gisele Bündchen Shares Heartfelt Moments with Her Family on Social Media

Gisele Bündchen, a beloved figure in the world of fashion and a mother of three, recently took to social media to share a collection of heartfelt photos that highlighted her life with her family. The Brazilian model, known for her grace and warmth, posted a series of images that captured moments of joy, love, and gratitude.

The post, shared on July 23, marked her first update since May 27, and it was filled with personal reflections and glimpses into her private life. In her caption, she expressed her appreciation for the well-wishes she received during her recent birthday celebration, which took place on July 20. “Haven’t been around here much, but I wanted to take a moment to say thank you for all the warm birthday wishes,” she wrote.

Bündchen began her carousel with a photo of herself standing beside someone close, both smiling as they held cakes indoors. She continued by expressing her gratitude for another year of life and for spending it surrounded by nature, love, and family. “I’m so grateful for another trip around the sun and even more grateful to have spent it in nature, surrounded by love and my family,” she wrote.

The model has two children with her ex-husband, Tom Brady: son Benjamin, who is 15 years old, and daughter Vivian, who is 12. In February, she welcomed her third child, a baby boy, with her current partner, Joaquim Valente. While the child’s name has not yet been officially revealed, a source previously shared that his middle name is River.

In one of the photos, Vivian appeared alongside her mother. Both were seen with their backs to the camera, observing a waterfall while enjoying a sunny day in nature. Another image showed a group of family and friends gathered at a large outdoor table for a meal, highlighting the importance of togetherness in Bündchen’s life.

Throughout the post, Bündchen shared various images of food and special moments, but she also included two photos of her youngest child. In both cases, she chose not to reveal his face, maintaining a sense of privacy for her family.

In addition to celebrating her own birthday, Bündchen also acknowledged her late mother, Vânia Nonnenmacher, who passed away in January 2024 at the age of 75. “Today is also my mom’s birthday. We miss her deeply, but we know she’s always with us,” she wrote. She ended the post with a black-and-white portrait of her mother, which she had also shared on her Instagram Story. “Mom, I miss you so much,” she added.

Bündchen concluded her post with a message of hope and gratitude. “I continue to trust and welcome life with an open heart, holding gratitude for all that is still to come. Sending love to everyone,” she wrote, adding a red heart emoji.

In a May interview with Vogue France, Bündchen reflected on her journey as a mother. “Now that my little one is sleeping through the night, I'm back in control of my routine,” she said. “As any new mom knows, it's incredible how much sleep — or lack of it — can change everything!”

“But once again, I feel truly grateful: being able to be home with my kids and enjoy every moment with them is priceless,” she told the publication.

At the end of January, a source shared positive news about Bündchen, stating, “Gisele's doing great. She seems the happiest she's ever been. She's truly thriving.” This sentiment reflects the overall tone of her recent social media post, where she shared not only moments of joy but also deep emotional connections with her family and loved ones.

I Charged My Stepkids for Water Bills — I'm Not Running a Free Resort

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A Summer of Chaos and a Stepmom’s Breaking Point

This summer has been one of the most challenging for a 30-year-old woman who recently married her husband. The couple had just started their life together, but things quickly spiraled out of control when his two children from a previous marriage were suddenly placed in their care for the entire summer. What was supposed to be a peaceful break turned into a nightmare that left the stepmom questioning her role in the family.

The situation began when the husband’s ex-wife decided to drop off the kids without any prior notice. The couple had agreed to take them in, but only if the ex-wife covered food costs and kept things simple. She initially agreed, but then came the surprise: a massive inflatable pool. It wasn’t a small one—this was a waterpark-sized model that took up half the backyard. The stepmom, trying to avoid conflict, set it up despite her concerns.

But the real trouble started the next morning. When she walked outside, she was shocked by what she saw. The pool had been slashed, completely deflated, and the yard was flooded. Water had soaked the basement windows, and the entire lawn was a mess. At first, she thought the pool might have just popped, but then she found the scissors—right there, as if someone had used them on purpose.

A Family That Wasn’t Just Acting Out

From the moment the kids arrived, the stepmom knew something was off. The older child, a 10-year-old, and the younger, a 6-year-old, were constantly screaming, throwing food around the kitchen, and slamming doors. They brought a stray cat into the house, knowing the stepmom was allergic. They smashed her favorite vases and ignored every instruction she gave.

She tried to stay calm, thinking maybe they just needed time to adjust. But it became clear that they weren’t acting out randomly—they were pushing every button on purpose. The stepmom felt like she was being targeted, not just by the kids, but by their mother as well.

Her husband’s ex-wife had never liked her, blaming her for the breakup. Now, it seemed like she was passing that resentment down to the children. The stepmom couldn’t help but feel like an outsider in her own home.

Standing Up for Herself

After discovering the slashed pool and the scissors, the stepmom finally reached her breaking point. She overheard the older child whispering to the younger one about how “the plan worked” and how their mom would be happy. That was all she could take.

She told the kids they would be paying for everything—the damage, the cleanup, and the extra expenses. She made it clear that she wasn’t running a free resort. She also told them they wouldn’t be leaving until they took responsibility for their actions.

The ex-wife stormed off with the kids, leaving the stepmom feeling isolated and overwhelmed. Everyone seemed to blame her, even though she was the one who had been trying to keep things under control. She had tried to be patient and kind, but now she was exhausted.

A New Challenge

Even after the pool incident, the stepmom still had other issues to deal with. Her 12-year-old stepson was glued to his phone, his room was a disaster, and he snapped at the smallest requests. She decided to take away his gadgets and stop playing the role of a maid.

But then, hours later, she found something that stopped her cold. Something that made her question whether she was doing the right thing.

If you want to know what happened next, click here to read the full story!

The rise of brand influencers: Do they deliver?

The rise of brand influencers: Do they deliver?

By Ahn-zim Wusa Manga

In the current rapidly changing marketing environment, brand influencers have emerged as a strong advertising method. Ghana is also following this trend. Whether through Instagram reels, TikTok clips, Twitter discussions, or YouTube critiques, influencers are influencing how products and services are viewed, particularly among younger audiences. However, the question still stands:Are these influencers providing genuine benefits to brands in Ghana?

What Constitutes a Brand Influencer?

A person who acts as a brand influencer leverages their personal image, reliability, and online visibility to market a product, service, or initiative. Such individuals typically have established a sense of trust and devotion from their audience, which can include famous personalities, content creators on social platforms, lifestyle bloggers, or specialists in specific areas with smaller but highly interactive followings.

Influencers act as a connection between companies and their desired audiences. Their main duties involve:

  • Boosting the exposure and recognition of a brand.
  • Influencing customer views by using genuine and familiar material.
  • Influencing buying choices and customer devotion.
  • Giving the brand a human touch by associating it with a person's appearance, voice, and way of life.

The Rise of Influencers in Ghana

In recent times, companies in Ghana have been more inclined to use influencers as a key element of their promotional efforts. Across sectors such as food and clothing, as well as financial technology and telecommunications, businesses are allocating greater resources to campaigns led by influencers.

Prominent personalities such as Jackie Appiah, Kwadwo Sheldon, Asantewaa, and Wode Maya are often chosen to promote different products. Their extensive influence, particularly with younger generations like millennials and Gen Z, makes them appealing options for brands aiming to engage Ghana's digitally inclined audience.

This change signifies an increasing acknowledgment of the power that online influencers have in affecting views, trends, and ultimately, cultural movements.

Are celebrities meeting the anticipated standards?

The impact of influencer marketing in Ghana remains a topic of discussion. The outcomes have varied, primarily influenced by the quality of campaign planning and execution.

Where Influencers Excel

  • Wide Influence: Leading influencers provide quick visibility to thousands, and occasionally millions, of followers.
  • Youth Participation: Influencers can easily connect with Ghana's younger generation, who are very active on the internet.
  • Cultural Significance: Numerous local influencers use approachable styles, languages, and comedic elements, enhancing the appeal and relevance of their content.

\xa0Where the Gaps Exist

  • Genuine Value Doubts: Certain influencers endorse various, frequently conflicting, brands rapidly, which reduces their trustworthiness.
  • Limited ROI Transparency: Several brands face challenges in measuring the return on investment (ROI) of influencer campaigns, often relying only on basic indicators such as likes and shares.
  • Conflict with Brand Principles: Selecting influencers solely based on their popularity, rather than alignment with the brand, frequently results in campaigns that appear unrelated to the fundamental brand message.

Is Ghana Prepared for Influencer Advertising?

The concise response is yes, but with care. The Ghanaian consumer market, particularly in city regions, is prepared and open to content from influencers. Nevertheless, for brands to effectively utilize the influence of these individuals, they must adapt their strategies when forming such collaborations.

It's no longer sufficient to rely on number of followers or popularity. Companies need to focus on:

  • Strategic alignment
  • Clear objectives
  • Performance measurement
  • Authentic engagement

Consumers are also growing more selective. They easily recognize inauthentic paid advertisements and are less inclined to respond to endorsements that seem insincere.

Recommendations for Brands

To get the most out of influencer marketing, companies in Ghana should take into account the following:

  1. Define Specific KPIs: Concentrate on objectives like conversions, website visits, registrations, or public perception, rather than merely focusing on views.
  2. Monitor Effectiveness: Utilize tracking methods such as promotional codes or UTM links to precisely assess the influence of influencers.
  3. Investigate Small-Scale Influencers: These people typically have greater interaction levels and provide more specific audience access.
  4. Establish Lasting Collaborations: Genuine connections develop with time. Continuous partnerships are more trustworthy than occasional posts.
  5. Make Smart Choices: Pick influencers that match your brand's image, principles, and target market, rather than just going for the most well-known ones.

Conclusion

Brand influencers have emerged as a significant element in Ghana's advertising landscape. Their capacity to connect and impact audiences is genuine, yet it doesn't happen effortlessly. To achieve tangible outcomes, companies need to implement a carefully planned influencer marketing approach, supported by research, specific objectives, and continuous assessment.

Influencer marketing goes beyond visibility; it's about gaining trust. In a market such as Ghana, where people are becoming more digital-savvy and focused on value, genuine connections and compatibility will always outperform excitement.

The author works as a Branding and Marketing Strategy Consultant.

Provided by SyndiGate Media Inc.Syndigate.info).