The Meaning Behind Kristi Noem’s Signature Style
Kristi Noem, the U.S. Secretary of Homeland Security, has a wardrobe that reflects more than just fashion—it tells a story. While her style may evolve over time, one element remains constant: her love for pearls. This isn’t just a trend or a statement; it carries deep personal and spiritual significance.
In December 2023, Noem shared her connection to pearls on social media, revealing how this seemingly simple accessory holds a powerful message. Her journey with pearls began when she met Shari Turpin, the founder of Pearls by Shari. The two women quickly bonded over their shared faith in Jesus, and during their conversation, Turpin introduced Noem to the world of pearl jewelry.
At first, the idea of a store filled entirely with pearl-based jewelry seemed unusual to Noem. But Turpin explained the unique process behind pearl formation. She described how pearls are created when an oyster is irritated by a grain of sand, leading to the formation of a beautiful gem. This metaphor struck a chord with Noem, who saw a parallel between the oyster’s struggle and her own experiences.
Noem connected this natural process to her Christian beliefs, seeing it as a symbol of transformation through hardship. “God can use that challenge to make something beautiful out of it,” she wrote. For her, pearls represent the idea that even difficult times can be turned into something meaningful and beautiful through faith and forgiveness.
Today, Noem continues to incorporate pearls into her fashion choices, not just as a style choice but as a way to spark conversations. She often wears pearls as a reminder of her values and hopes that others will ask about them. “I pray someone will ask about it ... and I will get the chance to share with them that even hard times can be made beautiful with forgiveness and Jesus.”
Western Wear: A Reflection of Heritage
Beyond pearls, another consistent element in Noem’s wardrobe is her love for Western wear. Her cowboy hat collection is particularly notable, and it’s a staple in her public appearances. In fact, her official governor’s portrait features both her signature cowboy hat and pearls, highlighting the blend of her personal and professional identity.
For Noem, Western fashion is more than just a look—it’s a reflection of her roots in South Dakota. Raised on a farm, she grew up surrounded by the traditions of ranch life. Her father, a cowboy, was a major influence in her life. “My favorite thing to do every day was to spend time with him,” she once said. “He was always outside working or hunting. We enjoyed chasing cows, driving tractors, and working together.”
This upbringing shaped her appreciation for practicality, simplicity, and the values of hard work and family. Her style, whether it’s a pair of boots or a leather jacket, is a tribute to the legacy of her family and the culture of the Midwest.
Fashion as Expression
Noem’s fashion choices are not only about aesthetics—they’re a form of self-expression. Her style often carries deeper meanings, whether it's through the symbolism of pearls or the cultural significance of Western wear. However, her approach to fashion isn’t without controversy.
Some have questioned her past decisions, such as dressing up as an ICE agent or a Border Patrol officer and sharing the photos online. While not everyone agreed with these choices, they highlighted her willingness to express herself and make a statement, regardless of public opinion.
Noem’s fashion sense is a reflection of her personality—confident, expressive, and unapologetically authentic. Whether she’s wearing pearls, a cowboy hat, or something else entirely, she remains true to her values and her identity. For her, fashion is more than just clothing; it’s a way to tell her story and connect with others.