Music performer and record label executive, Gabriel Amanyi, widely recognized as Terry G, discusses his professional journey, the challenges of celebrity status, and other topics with FAITH AJAYI.
You recently discussed relevance within the industry. What motivated that post, and what did you aim to convey to fans and other artists?
The digital revolution changed everything. The industry moved from focusing on content to emphasizing strategy. Now, being relevant often means staying in the spotlight rather than offering real value. However, I think genuine legacy lasts beyond passing fads. It's possible to be popular without being remembered. I aimed to remind people—fans and other artists alike—that true influence is more important than short-lived attention.
Reflecting on your influence—the chimes, the vigor, the music—how would you describe your legacy in the Nigerian music industry?
Terry G's impact is that of a bold pioneer and cultural game-changer who brought intense energy, creativity, and genuine street flair into the mainstream afrobeats scene. I combined uniqueness with spiritual elements. From shaking up the industry with 'Free Madness' to shaping a new generation of musicians, my sound, persona, and atmosphere are unforgettable. I didn't chase trends; I carved out a path entirely my own.
Do you believe the industry has adequately recognized individuals such as yourself who have contributed a distinctive sound and approach to the field?
No, it hasn't. The industry frequently ignores trailblazers like me who introduced a daring, courageous sound that transformed the culture. We don't always receive the acknowledgment we merit while still being active. I wasn't merely creating music; I was altering energy, transforming language, and reshaping rhythm. The blend of gospel, street, and chaos wasn't just for entertainment; it ignited a movement.
Regrettably, Nigerian music often follows trends rather than preserving and recognizing those who laid the groundwork. This represents a cultural void. Although many are reluctant to acknowledge its impact, the streets are aware, and they do not overlook it. My legacy is more powerful than silence.
What does it genuinely signify to be "relevant" in the Nigerian music scene now, and how has this concept evolved over the years?
Today's relevance extends beyond just skill or a popular song; it involves being visible, flexible, and interactive. Currently, it is controlled by algorithms. You need to constantly be present—on TikTok, on the charts, at performances, and within trends. It's all about branding.
However, in my time, relevance meant being unquestionable. You couldn't overlook me, skip my music, or silence the Terry G vibe. Our relevance wasn't determined by clicks; it was experienced on the streets, in clubs, churches, and people's souls. We set the trends.
Have you ever felt like others don't understand you or don't value you enough?
No, I don't feel misunderstood. The genuine ones always recognized the vision, even when it wasn't popular. Music has never abandoned me. It has grown alongside me. Whatever comes next won't be about blending in; it will be about remaining authentic, honest, and unique.
What would you have done differently during the height of your professional success?
I wish I had paid more attention to structure, both in my personal life and in managing my brand. Everything moved quickly. I was fully engaged in creativity and the street vibe, but I didn't put enough effort into long-term planning or the business aspect.
I also wish I had formed a more solid team sooner—individuals who genuinely grasped my vision and could assist in managing the industry's intricacies. Talent is only part of the equation. Structure, timing, and relationships are just as important. Now, I operate with greater intention and understanding.
When you had your son, you mentioned the beneficial effect it had on your life. Many people anticipated that marriage would come next. Why haven't you made that move yet?
Becoming a father transformed my life. It provided me with clarity, tranquility, and a stronger feeling of accountability. My son introduced harmony into my disorder.
Marriage is a significant responsibility, and it's not something I would enter into simply to conform to societal pressures. I am committed to doing it properly—emotionally, spiritually, and mentally. When the moment is appropriate, and all factors match, I will make that move.
Have you collaborated with any of the current top artists?
Yes, I have contacted them. Some were friendly and appreciative; they recognized my efforts and were open to the concept. Others didn't reply, and that's fine. Everyone has their own path and focus.
I remain open to working with artists who grasp the culture and aren't hesitant to take risks. My style is distinct, and not everyone will resonate with it. I'm not looking for collaborations; I'm searching for harmony.
Some individuals think that performers create or arrange conflicts to gain popularity. What's your opinion on this, taking into account your previous disputes?
There is some truth to that. In this modern era, controversy travels quicker than creativity. Certain artists utilize conflict to increase their visibility. However, my experience is different. Any conflicts I faced stemmed from genuine circumstances—misinterpretations or strong feelings. Nothing was planned. That being said, I have evolved. As you mature, you learn when to talk and when to step back. The industry relies on appearances, but lasting success comes from genuine quality. These days, I let my music and behavior do the talking.
You previously established a water production facility. Is it still operational, and what other ventures are you involved in?
The facility operated for a while and provided me with valuable insights into logistics and business operations. It is no longer in use because of structural and partnership challenges, but I don't view it as a failure; rather, it was a step in the learning process.
Currently, I am engaged in real estate, entertainment consulting, and minor import activities. I am also developing a platform aimed at supporting emerging artists through guidance and resources. My perspective has evolved from focusing on financial gain to creating structures and contributing to the culture.
What guidance would you offer to performers who are currently at the peak of their success?
Savor the attention, but keep a future perspective. Recognition is loud, yet temporary. A lasting impact is subtle, yet enduring. Make investments when you're in the spotlight. Remain humble and cultivate genuine connections.
Above all, avoid losing yourself in the pursuit of being relevant. It's positive to evolve, but only when it's genuine. Make preparations for your future while you're still in the spotlight. No one remains in power forever, and that's not a bad thing; it's just how things are.
What is a normal day in Terry G's life like?
My life has become more organized recently. I begin each day with prayer and contemplation, followed by time at the studio or attending to business discussions. It's calmer and more concentrated.
In the past, it was a mess—non-stop performances, exciting evenings, minimal rest. These days, I appreciate calm and prefer quality instead of quantity. Development isn't solely about rising higher; it's about being in sync.
Your fashion sense has always been daring and non-traditional. Has your way of living changed, or do you still maintain that same vibrant spirit?
The fundamental energy remains unchanged—bold and expressive—but has been polished. I no longer act on instinct. I am more deliberate and conscious. I still enjoy daring fashion and innovative music, but it's now structured spontaneity; not aimless frenzy.
Development does not imply altering your true self. It involves refining your core identity and applying it effectively. I continue to live with enthusiasm, but now, it is directed by a sense of direction.
What strategies do you use to keep harmony among your private life, musical pursuits, and professional endeavors?
Everything is about balance. I now separate my life into different areas. When I'm with my family, I give them my complete focus. When I'm in the studio, I am fully concentrated. For business, I change my approach entirely.
I also take time to rest and safeguard my mental well-being. Burnout is a genuine issue. You require space to breathe, or the noise will overwhelm you. Today, I function with clarity and composure.
Success arrived quickly and intensely. How did it impact your mental and emotional health?
It was intense. The stress, high hopes, and unending exposure had an impact. Everyone sought a part of Terry G, yet few attempted to comprehend Gabriel.
Emotionally, I experienced a sense of loneliness even when surrounded by people. That's the contradiction of being famous. It took time to achieve equilibrium and establish a solid network of support. I appreciate those who remained with me throughout everything.
What keeps you centered when you're not creating music?
I relax by playing video games, particularly soccer titles, Mortal Kombat, and adventure-based games. It serves as my way to unwind. I also enjoy audiobooks; they stimulate my thinking and maintain my motivation.
Occasionally, I go live on TikTok to "connect" with my followers. At other times, I take breaks, travel discreetly, or remain at home and create without any stress. Being alone helps me stay focused.
What would astonish fans the most if they could witness your true self away from the stage?
They would be surprised at how calm and reflective I have grown. People anticipate the energetic Terry G, but I am now more spiritual and structured. I laugh more, worry less, and pay closer attention.
I have become a mentor, steering emerging talents and assisting them in avoiding my previous errors. This is a side of me that fans seldom witness, yet it's a part I am confident about.
What was the inspiration behind your new track, 'Kolomala'?
It honors the African woman—her power, elegance, attractiveness, and essence. The term translates to "a stunning African woman," and that essence inspired the song.
African women embody love, passion, strength, and tradition. The song is lively and rhythmic, yet beneath its surface, it's a tribute. The atmosphere is rooted in African heritage, confident, and lively, much like the women it celebrates.
In what way does the track demonstrate your development and artistic path?
It's an ideal blend of past and present. It embodies my distinctive creativity but with improved production, more precise lyrics, and a more sophisticated approach to sound engineering.
My current focus is on equilibrium. I aim to amuse, motivate, and demonstrate that progression doesn't involve losing your intensity. It's about understanding how to manage your passion, and maintaining it over the years.
Provided by SyndiGate Media Inc.Syndigate.info).