A Nostalgic Journey Through Pop and Broadway
If you’ve ever sung “Since U Been Gone” in your car like it was a personal rebellion or danced to “...Baby One More Time” in your living room, you might want to mark your calendar for an unforgettable experience. The GRAMMY Museum is launching a new pop-up exhibit this summer that takes fans deep into the world of Max Martin, the legendary hitmaker behind countless chart-topping songs, and his recent Broadway venture, & Juliet.
The exhibit will open on July 23 and run through October 27, making it the perfect pre-show event for those planning to see & Juliet at the Ahmanson Theatre. Whether you're looking for a pre-show deep dive or a post-show encore, this exhibit offers a unique opportunity to explore the intersection of pop music and theater.
& Juliet: A New Take on a Classic
For those unfamiliar with & Juliet, the musical reimagines Shakespeare’s iconic tragedy by giving Juliet a fresh start. Instead of a tragic ending, the story follows Juliet as she decides she's not ready to give up on love. The show features a mix of dance numbers, empowerment anthems, and plenty of glitter, all set to a soundtrack crafted by Max Martin. The musical includes hits like “Roar” and “I Want It That Way,” blending classic pop with modern storytelling.
The production, written by David West Read of Schitt’s Creek fame, brings a contemporary twist to the original play while keeping its core themes intact. This creative approach has made & Juliet a global success, with performances across nine countries and four continents since its West End premiere in 2019.
A Glimpse Behind the Curtain
The exhibit isn’t just about nostalgia—it offers a behind-the-scenes look at the making of & Juliet. Visitors can expect to see original props and costume pieces from the production, including Romeo’s iconic jacket. There are also several outfits worn by Britney Spears during her tours, such as a piece from her Baby One More Time Tour in 1999 and another from the Dream Within a Dream Tour in the early 2000s. These items aren't just relics of pop culture; they represent a significant part of millennial history.
What sets this exhibit apart is the insight it provides into the creative process. Fans will have the chance to see signed sheet music from & Juliet, highlighting the effort and talent required to transform popular songs into a Tony-nominated stage production. Max Martin himself has described & Juliet as one of the highlights of his career, a testament to the project's impact and innovation.
A Love Letter to Pop Music
This exhibit is more than just a collection of memorabilia. It’s a tribute to the songs that shaped a generation and a celebration of a musical that dares to rewrite the rules. From the glittery costumes to the powerful anthems, & Juliet offers a fresh perspective on a timeless story, proving that even the most classic tales can be reimagined with a modern twist.
Whether you’re a longtime fan of Max Martin or simply looking for a fun way to spend a day, this exhibit promises an engaging and immersive experience. With its blend of pop culture, theater, and history, it’s an event that should not be missed.
Exploring the Exhibit
Visitors can expect a variety of interactive elements and displays that bring the story of Max Martin and & Juliet to life. From the original scripts to the costumes, every detail has been carefully curated to provide a comprehensive view of the musical’s journey from concept to stage.
In addition to the physical exhibits, there are opportunities to learn more about the creative process, the challenges of bringing a pop-driven musical to Broadway, and the legacy of Max Martin’s work in the music industry.
Final Thoughts
As the exhibit runs through October 27, it’s a perfect time to revisit the magic of Max Martin’s music and the bold vision of & Juliet. Whether you’re reliving your teenage years or discovering these classics for the first time, this is an experience that celebrates the power of music and storytelling. So, grab your tickets, cue up your favorite playlist, and get ready to step into a world where pop meets Broadway.