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BLACKPINK's latest track "JUMP" is set to drop at 1 p.m. on the 11th, following a wait of two years and ten months. It is anticipated to make a significant impression on the global music scene, as it marks the comeback of artists who have solidified their status as leading figures in the industry, continuously expanding their influence both as a group and individually.
As stated by YG Entertainment, the new digital single 'JUMP' is a hard-style track. The distinctive vocals of the members over the guitar riff, evoking a scene from a western film, are layered and engaging to the ear, while the powerful chorus beat, bursting with energy, creates a strong allure that can lead to instant love.
The track was developed in partnership with TEDDY, known for crafting many of Black Pink's chart-topping hits, as well as 24 and other key international lyricists and composers. The daring genre experiment through their exceptional teamwork broadens the range of Black Pink's music, offering fans a new kind of enjoyment.
The music video is also anticipated to possess a distinctive appeal that Black Pink has not previously displayed. Director Dave Meyers' innovative and iconic style, original scenes featuring numerous dancers, and engaging narratives are expected to leave a strong impression.
YG Entertainment stated, "We anticipate witnessing the ideal collaboration among the four members in two years and 10 months." "The music video particularly highlights the story of BLACKPINK and their impact through powerful visuals, so we encourage you to look forward to it," he mentioned.
Especially, 'JUMP' is gaining notice as an indicator of extraordinary popularity even prior to its launch. The performance, which was released ahead of time at the Goyang concert, is getting massive reactions, and the teaser material consistently reached No. 1 on YouTube Worldwide Trending each time it was launched. With everyone's focus centered, attention is also being drawn to the history that Black Pink will create.
Following the successful Goyang concert, which marked the beginning of the 31st World Tour spanning 16 cities, Black Pink will travel to Los Angeles on the 12th and 13th. They will perform at stadium-sized venues across the globe, including Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.
silk781220@Daily News
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