A New Elvis Experience Sparks Mixed Reactions
A new immersive experience called Elvis Evolution, which opened in London, has generated a wave of mixed reactions from attendees. The show, created by Layered Reality, was initially promoted as a groundbreaking concert experience that would use AI and holographic projections of the King of Rock and Roll. However, some fans have expressed disappointment, claiming they were misled about what to expect.
The show was announced in January 2024 and advertised as featuring a "life-sized digital Elvis" performing iconic moments from his musical history on a UK stage for the first time. Tickets for the event range from £75 to £300, with the Super VIP option offering additional perks such as a mid-show champagne experience and dedicated seating.
Despite the initial hype, several attendees reported that the show did not live up to their expectations. Some claimed there was no hologram of Elvis at all, leading to accusations of being mis-sold the experience. One fan described it as "one of the most misleading shows I've ever seen."
Layered Reality responded to these concerns, explaining that the concept evolved over time. They stated that while the initial announcement suggested a hologram, the final production took a different approach. Instead of using a hologram, the show uses AI to upscale archive footage and recreate moments where no footage existed. This creative decision, according to the company, allows for a fresh perspective on Elvis's life and career.
A Journey Through Elvis’s Life
Elvis Evolution takes attendees on a journey through the life of the rock legend, starting with his youth and featuring insights from his childhood friend, Sam Bell. The experience includes an interval in a Hawaii-themed bar, where attendees can enjoy a cardboard cut-out of Elvis. The second act features a re-creation of the 1968 comeback special concert, which was performed live on NBC.
Despite the ambitious vision, some attendees found the experience lacking. Mark and Tracey Baldwin, who had VIP tickets, described the show as "absolutely atrocious." They felt they were treated more like mugs than VIPs, expressing frustration and disappointment. Mrs. Baldwin compared the experience to a local theater performance, suggesting that the cost was not justified.
Other critics have also shared mixed opinions. While some praised the show for its immersive design and innovative use of technology, others criticized it for being "limp and indifferent." The Telegraph gave the show one star, while CityAM described it as "incredibly touching." TimeOut awarded it three stars, noting that the show is enjoyable once audiences accept it for what it is.
Concerns About Accessibility and Safety
Paige Rannigan, who attended the show as a birthday gift for her mother, was left in tears after the experience. She felt the show did not match the promises made during the marketing campaign. Additionally, she pointed out that there were no warnings about strobe lights or flashing effects, which could be a concern for individuals with epilepsy.
Layered Reality emphasized that accessibility was a priority during the production process. They mentioned that a detailed FAQ section is available on their website to address potential issues and ensure accommodations are made for attendees.
Another attendee, Lizzie Ward, described the performance as a "low quality theatrical performance" and is desperately seeking a refund. Despite the negative feedback, some fans have praised the show as "well-acted, innovative, exciting, and a whole lot of fun."
Challenges and Cancellations
The show has faced several challenges, including delays in its launch and cancellations due to security concerns. On one occasion, an attendee was carried out by security staff during the interval, leading to the cancellation of the show. Layered Reality explained that the individual became verbally aggressive, and security had no choice but to remove him to ensure the safety of everyone involved.
The company has since confirmed that the shows will continue as scheduled, following a thorough review and dialogue with the cast.
Future Plans and Final Thoughts
Elvis Evolution is set to run at ExCel London until December. Initially, the show was planned to move to Las Vegas, Berlin, and Tokyo after its London run, but this has not been confirmed.
While the experience aims to bring Elvis to life using AI, it has sparked debate about the expectations of immersive entertainment. Some argue that it offers a unique way to connect with the legacy of the music icon, while others feel it falls short of the promises made during the marketing campaign.
Overall, the mixed reviews highlight the challenges of balancing innovation with audience expectations in the world of immersive experiences.